How to Find the Right Social Media Channel for Your Business

Just because you have to enhance your online customer reach, it does not mean that you should jump into the most happening social media site on the internet. Of course, since there are so many sites to choose from, it can be difficult to select the channel that fits your company best. The ideal solution is to choose the channel that makes the best sense for your brand. In this case, the following advice will definitely come in handy.

The Audience

Who are they and which social media sites do they use? This is the most important question that you need to be concerned about. It does not make much sense to be active on Instagram if your target market does not use it. So, invest some time and money on research and learn more about your target market’s online behavior.

The Industry

Not all social media platforms will be suitable for business industry. For instance, if you are running a restaurant, you will definitely benefit from a food-sharing platform such as Instagram since you are less likely to take advantage of LinkedIn. Taking a look at your competitors’ social media activity will give you a good idea about what kind of platform you need.


The Professionals

Since this is a tough decision, you might want to involve the professionals to make the right choice. When doing so, it is best to opt for a reliable and well-established company who will offer you useful advice and reviews. By using the services of a credible company such as WME, you will be able to make an informed decision.

The Usefulness

Your decision depends on the usefulness and efficiency of the social media site as well. What is the point of choosing a suitable platform, if it is not efficient on its job? When making the decision, make sure to look beyond mainstream sites. Although the followers might seem small in certain sites such as Doximity and Untappd, they are highly suitable for sharing industry-relevant content.

The Content

This is something important which you must not overlook. What kinds of content are planning to share? If you are planning to share visual stimuli such as pictures, videos and posters, you need to opt for channels such as YouTube and Instagram. On the other hand, if you are planning to share company news or industry information, try utilizing Twitter or Facebook since people are more likely to share or retweet them.


Remember, being present on every single social media platform is not going to help. Use the above advice and find the platform that suits your company the most and utilize it to develop your business.